Source

Ad $ summary

Title
Ad $ summary.
Published
New York, TNS Media Intelligence : Magazine Publishers of America
Description
v. ill. 28 cm.
Summary
Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
Other Titles
Ad dollar summary
BAR/LNA multi-media service
Caption Title
LNA ad $ summary
Frequency
Quarterly, last issues cumulative for the year
Notes
At head of title: <Jan.-June 1984->, BAR/LNA multi-media service; <Jan.-Dec. 1994->, LNA/MediaWatch multi-media service.
Latest issue consulted: Jan./Dec. 2004.
Issues for Jan./Dec. 1974-Jan./Dec. 1979, 1982-1983 also called, v. 2:4-v. 7:4, v.10-11.
Issued by CMR, 2001- ; by: TNS Media Intelligence, <2004->.
Language
English
LCCN
sc 78002049
ISSN
0190-7166
Format
Journal Journal/Periodical
Available from:
Loading holdings. Ajax-indicator
Unable to load. Retry?
Hathi Trust